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Marketing Assets

For the first 8 years of operating we posted content and created offers organically based on personal interactions with our audience.

2 years ago that changed when we began to build a business structure that can run 24/7 leveraging technology to create a similar experience for the customer.

 

We can generate organic leads as high as 30/day with the genuine communication we engage in with our audience. I'm guessing that number could triple or more with the use of Manychat as we have been limited by our ability to personally interact.

 

We deal with women having 3 different issues in relationship:

  1. They can't attract the attention of ANY men that they are interested in - either because their standards far exceed what they have to offer or their energy towards men prevents quality men from approaching them.
  2. They have no problem attracting men they're interested in, but due to their lack of understanding of men they accept men they shouldn't or chase away men that would have been what they wanted.
  3. Women who get much further into the relationship process where exclusivity and commitment are present, but they are causing/facing issues where a lot is invested, but there are frustrations making both unhappy.

 
CONTENT FOR FUNNELS:

 

16 Main Courses https://www.whatevolvedwomenwant.com/courses

8 Five Day Live recorded courses on the most popular of the same used to promote those courses

5 One hour webinars in Everwebinar on those same topics

5 other courses that are valuable after the fact, but not sought out initially (Finances for Highly Sensitive Women - for example, for women whose finances are a mess so they can't buy from us what they want)

5 Meditation Series (three listed here: https://www.whatevolvedwomenwant.com/meditations)

2 Mini courses that offer at least one lesson on each of the 16 main courses.

1 Assessment to uncover the 35 possible Red Flags a woman is unaware are preventing the relationship she wants

1 Sales sequence that involves a screening sequence that determines if they may qualify for a sales call after watching slide show marketing video. THIS IS NEW AND NOT IMPLIMENTED YET

Our sales team are based on women who are success stories, the main one who has years of experience in sales.


Links to Related Material:

https://www.whatevolvedwomenwant.com/offers/L22inVCt/checkout is probably our best top of funnel offer.

https://event.webinarjam.com/channel/queen this is our best converting end of funnel offer with a $2,500 All Access product in what feels to the individual to be a very busy and interactive experience because it's cloned from one that was.

https://vimeo.com/943526897 is the video for this Everwebinar - and we can do any kind of editing to it we want to dial in the conversion more and more over time

https://www.whatevolvedwomenwant.com/transformations are some of the very real and compelling results.

 

Full Price / Special Offers / Value

 

Full Price when purchasing each course in All Access individually totals $15,000.

Special Offer Price of All Access is available when doing promotions for $2,500

Many of our biggest success stories are from women who have gone to extreme lengths or sacrifices to be able to afford the $200/mo for 12 months to have All Access.

VALUE: $140,000 if you multiply the number of lessons times $250, which is what we charge an individual to do a one-on-one with both of us.

There are some women who have spent this and more to have personal support rather than doing courses - they are seven figure earners or women who have inherited millions.

We don't need to inflate or make up arbitrary value for anything we offer or include. What we state about our numbers has real economics vs inflated value in order to convince the audience they are getting something special.

 

CONVERSION:

Conversion at every stage in the funnel is high compared to industry average because our energy is client focused vs sales focused and authenticity is a key part of our brand, so trust is maintained throughout.

40% Open Rate For Emails
90% Sign Up Rate For Webinars from those who go to landing page
40% Attendance of those who sign up to Future Scheduled Webinars
50% Replay attendance from those who miss the live
95% Retention through the sales sequence on Webinars
>10% Purchase rate on Webinars
<1% Refund rate on purchases until recently

 

What we struggle with is at what point we let them know that the fantasy they have and the reality they'll need to embrace are quite far apart - this is true for anything worthwhile, but more so for our audience who tends to be more complicated and sensitive than average and therefor most things in life are harder for them than average.

 
REFUND HISTORY:

The process to engage them in a sale of $1,000+ used to happen organically over 2 or more years. We had nearly zero refunds when that was our process. When we switched to a more traditional marketing approach that went from zero to 30% and we have since cancelled our refund policy which is what our peers in the industry have done as well.

https://createthelove.com/refund-policy/ is the brand most similar to ours that has changed their refund policy to reflect this before we did.

 

WHAT'S STILL REQUIRED:

  • Formal tracking system to accurately measure conversion and determine best practices
  • Split testing of Bump Upsell/Downsell sequences
  • Implimentation of Manychat
    • Total accounts/platforms that can be managed with one Manychat account?
    • Plan of where to use sequence/AI and where to engage sales staff
    • How to connect Manychat signups to Kajabi email list
  • Switch from Linktree to Stan Store
  • Adding WhatsApp to the marketing sequences
  • Content for TikTok, YouTube & Podcasts
  • Editing and uploading 1,000 articles to our Blog for SEO
  • Creating affiliate process for all the coaches who follow us struggling to make sales of their own

 

FULL BREAKDOWN OF THE BUSINESS 👈

 

I understand all of the steps and the technology to implement it. We have most (maybe not all) of the properties to have in the funnel.

The hardest part is understanding the prospects emotional state for me to work with - partly because I'm inside of the material and partly because I can't think/feel like a woman. Jenn isn't much help here because she's very unusual in her willingness to do what's difficult vs throwing money at a fantasy.

 

The other issue is that I'm a creative and conceptual thinker and making sure that every detail has been thought out and put together is hard and launches are stressful because there are always issues with things that missed and because we do our own admin, solving all of those in real time is unpleasant.

 

The potential is a multiple six figure a month business - it is stalled at six figures a year with indecision and anxiety about the right approach that maintains integrity and where all steps of the sequence are effectively in place to avoid an administrative nightmare.